Friday 11 April 2014

How did you attract/address your audience?


My aim from this process was to attract the right audience to my magazine. So I asked two  people, one who studies media and one that doesn't , and questioned them about my magazine and how it attracts people. At the start of this process I was aiming to attract young people aged 15-25 and to achieve this I used colours that would appeal to this age of both genders. Here are the questions and the responses that I received.

Who do you think the audience is for this magazine?
- The audience looks like it would be aged 16  and older, both boys and girls.
- Target audience looks like 15 - 25 year old males and females.

Why?
-Because of the colours used which both genders usually like. And the images used are appealing.
- The colour scheme are not stereotyped to any specific genders. Also the person in the main images looks around the same age as the audience which is appealing.

What makes you want to buy this magazine?
- The stories that are on the front cover and contents page.
- The style of the magazine and the competition to win festival tickets.

What Genre do you think this magazine is based on?
- It looks like it is mainly pop music that is in the charts.
- Because it looks like it is based on chart music, I would say it includes a number of genres , but mainly pop music.

Is the house style continuous throughout the magazine?
- Yes, the colour scheme and the font you have used matches.
- Yes because you have used continuity throughout your magazine like using the same colour scheme, photographs and font types.

How could I improve my magazine?
- I don't think it needs anything else.
- You should emphasize the competition on the contents page more.

I also asked 10 students at random whether they would buy my magazine or not. From this exercise I want to find out if my magazine appeals to my target audience, 15-25 year old's of both genders and that is why I surveyed 10 people at random in college. Here are the results:


From these results I can see that my magazine DOES attract my target audience therefore I have reach my goal in attracting the right people to read my magazine.









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