Focus Group

Focus Group

I have made seven questions to ask my focus group which relates to my music magazine. These questions will help me decide on things such as the feature stories and price.

These questions are:

• Do you buy music magazines, if so why?
• If you don't why?
• How much would you pay for a magazine?
• What feature stories do you enjoy to read and why?
• What would encourage you to buy a magazine?
• Do you think a magazine should be cheaper if it is online?
• How do you buy music?

 

Response

 For my focus group I used 3 girls and 1 boy aged 16-17. This is because mainly girls read pop music magazines and is the right age for my target audience. This focus group interview was useful because it has enabled me to see what people really think about things such as price and feature stories. It has helped me to decided on a price of the magazine and what type of feature stories I should include. I found out that some people don't buy magazines at all and what makes them want to buy one. This focus group interview has confirmed to price of my magazine.